Tuesday, July 19, 2011

Media succumbs to smartphones, but not to tablets yet

No matter how hard the editors and writers of the New York Times, featured in the recent documentary from the director Andrew Rossi Page One: Inside the New  York Times, tried to argue that the traditional media is neither dying out nor it’s being survived and replaced by the new media, the future, however, looks much brighter on the side of the latter.
David Carr at The New York Times stays true to the traditional media
David Carr, the notorious columnist of the Media Desk of the NYT in the film refuses to be succumbed to Twitter and Facebook, calling his colleague Brian Stelter who mastered up the new media better than anyone in the department (wanna succumb to Brian's Twitter?) - the DEVIL (or similar to it), who might soon drive the players of the traditional media out of business. However, at the end of the movie, the audience sees Carr using Twitter for his articles and updates and using iPad apps to read the press. (Check out The New York Times App for iPad here.)

I’m, personally, falling David Carr on the Twitter – as well as some of his colleagues, including the press I’m reading on a regular basis, like The Huffington Post, National Geographic, Daily Beast, CNN, and such. And this IS the future of the media, want it or not – the media future is in your phone.

Despite the fact that the “old school” journalists have it harder to adapt to the changing realities of the media - especially the execs - big media companies have never been comfortable with the web – they are, however, much more optimistic about smartphones.

The platforms seem manageable and finite, and consumers seem willing to pay for stuff on an iPhone or Android that they’d never shell out for on their laptops.

Here’s a nice illustration of that, via a new Accenture survey. The consulting firm asked “130 leaders and decision-makers in the Media and Entertainment industry” about their digital content plans, and found a pretty strong consensus — they think consumers and dollars are going to flock to mobile in the next couple years.

According to the illustration poll: the big media guys are clearly less enthusiastic about tablets and iPad, compared to phones.
Accenture notes that if you carve up responses by industry, things change a bit. For instance, publishers who embraced the iPad (and the Kindle, and the Nook) from the get-go think that tablets will be the favorite device for 36 percent of their customers in the near future.
So, what does it mean, a regular consumer would continue to get more mobile marketing messaging, while tablets would stay off the “commercial” side of ad sales business? Perhaps, for now, but not for longer…

Here are free and paid essential iPad Apps for Journalists.

 Free Essential iPad Apps for Journalists

  1. Evernote
    Whether writing your own notes or simply taking pictures of them, Evernote stores it all. Named as the top iPad app in many lists, it is also a win for journalists who keep stacks of notes and would ordinarily have no way or time to organize them. Evernote allows you to capture everything, access it from your iPad or other device, and even search by keyword, tag, and more.
  2. Dragon Dictation
    Turn your iPad into an audio recorder with this free app. Simply tap the app’s record function to begin recording interviews, notes, lectures, and much more. It also automatically converts voice to text to save precious typing minutes.
  3. QuickVoice
    Another voice recording app, it can conveniently record voice notes, reminders, dictations, meetings, interviews, shopping lists, to do lists, and even entire lectures and seminars. Users can even send emails using their voice recordings. In addition to one click recording, the app can also be used to create unique, quality ringtones.
  4. iPrompter
    If the president can use a teleprompter, why can’t journalists? This app lets your iPad function as a teleprompter to help you out in your next presentation, report, and more. You can also control preferences such as font, size, background, loop, and speed.
  5. WordPress
    Because no one prints solely on paper anymore, click here. This app allows users to work directly with WordPress, a leading name in publishing online blogs. Upgrades include composing, commenting, and even using location mapping.
  6. Tweetdeck
    Are you a journalist trying to break in? Many stories are now being featured first on Twitter. Use this free app to make the most of any Twitter account complete with customizations, management, and loads of rave reviews.
  7. Qik
    In accordance with the above, get a jump on your in person reporting with this handy app. It allows for instant video recording and sharing to many popular sites such as YouTube and Facebook. Make videos public or private, and all that is needed is a registration.
  8. CNN
    With both the network and website featuring up to the minute breaking news, it makes sense for any journalist to download this app. Choose from which stories you are interested in, comment, watch live video, and more. The app is specifically designed to take advantage of iPad’s capabilities.
  9. NY Times
    It is rumored that journalists can’t write anything without first looking at “The New York Times.” See if and why it is true in their free app. The improved features include more content, including blogs, videos, and slide shows.
  10. Fring
    That other video conferencing app may be the first thought of name, but this one can steal the show. It allows for users to join in on free video calls, voice calls, and live chat. A high ranker, it can also cut down on long distance bills.
  11. Read it Later
    Have a column to read but no time to read it in? Use this app to mark it and read it whenever time does come up. Download, save as text only, and get other handy features in this free app.
  12. Dropbox
    Because every device, application, and file is subject to all sorts of perils, it only makes sense to back them all up. Use this popular app to store all of your important files and access them on the go. Upload text, photos, videos, and more, then use the app to share with family, co-workers, and more.
  13. Flipboard
    Although it may not be just for journalists, this is one app every iPad owner can appreciate. It maximizes the flip feature of the iPad and turns many popular sites into online magazines. Visit their site to see a short video of what Flipboard can do for you at no charge.
  14. Quark
    This popular software is often used by many journalists on the publishing side. Use the free app to create your own custom app with branding and user interface. Compatible with .zave and PDF files.
Paid Essential iPad Apps for Journalists
    From $1.99 to $24.99, a little investment in a journalism app can truly pay off.
    1. World Atlas HD
      Don’t know exactly where Abbottabad is? Finding the answer to that and other geographical issues has never been more fun than with this app from National Geographic. For only $1.99, it can turn your iPad into a rich atlas, complete with 3D images and much more of the entire globe.
    2. Wordbook
      Now that you have found many international locations and other information, the problem of pronunciation can easily arise. For another $1.99, you can have a dictionary on your iPad that includes the professional pronunciation of thousands of words. There is even a “sounds like” option when you just can’t find the word you need.
    3. Photogene
      For only $1.99 you can get this unique, photo editing app. The makers at Mobile Pond strive to offer an app that makes it easy to use your iPad to edit, improve, and decorate your photos. Features include adjustment of color levels, exposure, filters, crop, and even add effects. Check out their tutorial for how to use the app.
    4. Camera Bag
      Not enough photo editing above? Then spend $1.99 to turn your iPad into a dozen different cameras such as magazine, Helga, Lolo, 1962, and many others. There is even a Vary button to customize photos even more.
    5. Momento
      What kind of journalist doesn’t keep a journal of his or her work? For those with $2.99 and a desire to chronicle their career, use this app to write a diary on the go. In addition to the calendar and text entries, you can also use the app to include popular web services such as Facebook, Twitter, and more.
    6. SoundNote
      Because only chumps have to type and talk at different times, there is this app. Selling for $4.99, it allows you to both record audio as you type on your iPad. It also includes amazing features such as being able to jump to a word in the recording by tapping on it.
    7. Instapaper
      Turn your iPad into a virtual newsstand with this $4.99 app. Simply choose the articles, blogs, or sites you would like to read but don’t have time to. The app stores them beautifully and allows you to read them at home or on the go, even without an internet connection.
    8. Air Display
      Because an iPad is often an accessory to a traditional computer, check out this app. It turns your iPad into another screen for your current Mac. Selling in pounds for 5.99, it is also useful for those needing a second computer screen.
    9. Documents to Go
      This app supports Microsoft Excel, PowerPoint, PDF, and the journalism necessary Word. It also has the ability to sync with popular choices such as Google Docs, Dropbox, Box.net, and more. The basic version is $9.99 and the premium is $16.99
    10. Webster’s New World Dictionary
      Why spend $14.99 on this app? It could be because it is the official dictionary of The Associated Press. It has over 163,000 entries and allows users to look up etymology and even words within definitions of other words.
    11. AP Stylebook
      All the journalism degrees in the world can’t teach what the proper way to style an article is like the official AP Stylebook. It includes searchable listings for the main, sports, business and punctuation sections, as well as the new social media chapter. Visit to get a preview, or purchase the entire book for $24.99.

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