Do you need a social media specialist?

Yes, you do. 

Even if you think you know what Facebook and Twitter are.

For about three years I’ve been managing up to 10 social networks/microblogs/blogs for a big organization (naming no names). Before I took on the role of a social media manager, the organization had NO presence on social networks. Yes, you’ve heard me – no Facebook, no Twitter, no LinkedIn… Nada!

Now, the organization is represented on more than 10 social networks and holds a strong position on Facebook and Twitter with thousands of followers… But as every day shows, the strong positioning of the organization in the social media space, does not mean that its management, actually, knows what these social networks are, how they work and so on….As a matter of fact, some of them still think that a twit can hold a 500-word text and that one can go back to the twit that was sent a few days ago and edit it. Hmm, how would I explain it again that it’s impossible to do so with a twitter?

TECH: MEDIA: «The 100 Most Creative People in Business», by Fast Company

It’s not longer a secret that USA attracts the best out of the best specialists from around the world. Many people come and immigrate to USA with a purpose to invent and build a progressive company and/or organization and many of them succeed.

Many of those inventors whose companies are now defining your lifestyle, of some sort, are – the former immigrants. Take, for example, Sergey Brin, the founder of Google, who is an immigrant from Russia, or Martha Stewart – a polish immigrant, and/or the PayPal’s founder - Max Levchin, who is an immigrant from Russia. All of them came to USA and built an empire, because USA is one of the rarest countries that promotes the idea of a small/big business and gives everyone a chance – be it a citizen and/or an immigrant, to invent, and many American organizations support it as well. One of such organizations that promote, support and award the inventors of our day and age is Fast Company.

Each year Fast Company celebrates the most creative people in business by identifying the world's most innovative minds in «The 100 Most Creative People in Business» event.

Not only I’ve attended the event, but I’ve got to meet these “best of the best” innovative people. According to Fast Company’s Editor-in-Chief, Robert Safian, their list of the creative people is growing each year. Today they recognized 100 people – it was 25 people last year. Maybe not surprisingly, nearly every person in Fast Company's top 10 is involved in work that is tech- and Internet-related. Here are 2011's most creative people in business according to Fast Company: